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Company info


We can trace our history in the islands back to 1896 when the Guernsey States Telephone Department decided to establish an independent telephone system for the island, which would have a maximum of 400 subscribers! We’ve come a long way since, with tens of thousands of customers across three islands and with products and services ranging from voice, mobile and broadband to networks, global connectivity and managed services solutions.

Most recently in April 2013, we were acquired by the Batelco Group, a major communications company with direct and indirect investments across 14 geographies, namely Bahrain, Jordan, Kuwait, Saudi Arabia, Yemen, Egypt, Guernsey, Jersey, Isle of Man, Maldives, Diego Garcia, St. Helena, Ascension Islands and Falklands.

In July 2014, Sure (Jersey) Limited announced the acquisition of Foreshore which provides Sure with a data centre in Jersey to complement its own successful data centre offering in Guernsey and will help to strengthen Sure Jersey’s enterprise portfolio by providing both on-island data centre hosting and a range of leading, innovative cloud services to support its customers both locally and internationally. 

As of 1 January 2017, Sure's operations in the Channel Islands and Isle of Man and in the South Atlantic and Diego Garcia will be managed as one group, headquartered in Guernsey. Ian Kelly, who has been CEO of Sure's South Atlantic and Diego Garcia operations for the last three years, and a Batelco Group Executive since 2007, has been appointed acting CEO of the expanded group. Please click here for more information. 

Our Owners

The Batelco Group

In April 2013, we were acquired by Bahrain-based Batelco Group, a leading provider of the full range of communications services across 14 jurisdictions including the Middle East and North Africa.

Listed on the Bahrain Bourse and with a history dating back 150 years, Batelco Group provides Sure with a stable and secure foundation from which to continue making major investments in the Channel Islands and Isle of Man.

Batelco Group’s values align closely with our own at Sure, focusing on the delivery of innovation, value and excellent customer service, making Batelco and Sure, ideal communications partners.

Financial Strength

At the end of 2015, Batelco had over 9 million customers, a number which will have increased considerably following the acquisition of Sure and several other telcos in April 2013.

For the full year 2015, Batelco Group reported Net Profits of BD49.5M (GBP37.4M) from BD49.3M (GBP37.2M) for 2014, in line with the previous year.  


Correspondence Address

PO Box 3
St Peter Port

Registered Address

Sure (Guernsey) Limited

Centenary House

La Vrangue

St Peter Port



Registered number: 38694