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Call rates

If you make calls, send texts or use data outside of what’s included in your Pay Monthly plan or PAYG rewards (available when you top up £5 or more) then here’s what you can expect to pay (from May 1st 2016)

All prices are inclusive of VAT.

Destination Pay Monthly price per min Pay As You Go price per min
Local mobiles & landlines 42p 42p
UK mobile & landlines (numbers starting 01, 02, 03 & 07) 42p 42p
Republic of Ireland mobile & landlines 42p 42p
Texts (per message to all destinations*) 18p 18p
Picture Messages (per message to all destinations*) 24p 24p
Local internet usage (per MB) ** 5p 12p

Out of bundle calls are subject to a 12p connection charge 

* Excludes Premium Rate / Short Code SMS. A message is up to 160 characters long. If an SMS exceeds 160 characters it will be charged in multiples of the per message charge.

** Charged in 1024 KB increments


International destinations

Zone Countries Connection charge Price per min Price per min with Calls Booster
Zone 1 -mobiles & landlines  Isle of Man, Jersey, Guernsey, UK & Rep. of Ireland  12p 42p 6p
Zone 2 - mobiles & landlines

Australia, Austria, Bahamas, Belgium, Bermuda, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Philippines, Poland , Portugal , Romania, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, USA

12p 42p 12p*
Zone 3 - mobiles & landlines

Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Faroe Islands, Georgia, Gibraltar, Iceland, Kazakhstan, Lichtenstein, Macedonia, Moldova, Monaco, Montenegro, Norway, Russia, San Morino, Serbia, Turkey, Ukraine, Vatican City

12p 66p 36p
Zone 4 - mobiles & landlines Other International destinations not already listed above 12p £1.20 £1.02

* Excludes calls to Polish and Portuguese mobiles, which are charged at the standard rate at all times. 

Non-geographic and premium rate

Numbers starting with Price per min
UK Freephone: 0800 and 0808 0p
Standard Non-Geographic access charge: 05 and 08 (excluding 0800 and 0808) 48p
Premium Rate access charge: 09 48p
Directory Enquiry access charge: 118 48p


Calls to premium rate service numbers (including but not limited to 08 excluding 080, 118 and 09) are made up of an access charge and a service charge.  Sure can only provide you with information on the cost of the access charge. To check the price of the service charge, please contact the provider of that number. The charge on your bill is the total of access and service charges and can range from a few pence to several pounds.

Further information and number checker can be found here

Please note that calls & texts to short codes for TV competitions and voting lines are not supported by Sure, always use the long number and call or text to enter or register your vote.

09 numbers may provide services that are inappropriate for under 18’s. Always ask the bill payers permission before calling.